About

Georges Hayek

Creative in media & communication — marketing, content production, and videography.

Biography

I'm a Mass Media & Communication graduate and creative based in Lebanon. I work across marketing, editing, photography, videography, audiovisual production, PR, and digital marketing — pairing a marketer's strategic eye with hands-on production skill. From concept and scripting through shooting, editing, and publishing, I've produced content for a range of brands and live events, tailoring every campaign to its brand identity and goals.

Experience

  1. Creative Team (Full-time) — Reflection

    May 2025 – Present

    Plan monthly content calendars and social media strategies, and develop brand-aligned creative campaigns and visuals — leveraging real-time trends to optimize reach and engagement.

  2. Freelance

    2022 – Present

    Manage full content production from concept to delivery for multiple brands. Write scripts, shoot photo and video, and edit content for social platforms, producing campaigns tailored to each brand's identity and goals.

  3. Content Creator (Part-time) — Farouk Hair and Beauty Salon

    March 2023 – Present

    Film, direct, and produce video content showcasing services, products, techniques, and customers — managing the full production process from pre- to post-production.

  4. Social Media Coverage — BIAF event

    July 2024 & August 2025/2026

    Managed real-time social media coverage — capturing, editing, and publishing high-quality video and photo content to the official account.

  5. Intern — Feer McQueen

    July – August 2024

    Developed and executed cross-platform social media campaigns from brainstorming and filming to scheduling; conducted market research and analyzed performance data to refine content strategy.

Education

  • Bachelor of Arts in Mass Media and Communication

    University of Balamand, Lebanon

    Dean's Honors List · 2023–2024

  • Lebanese Baccalaureate — Sociology and Economics

    College Notre Dame du Balamand, Lebanon

Certifications & Awards

  • Certificate of Participation

    BIAF — Beirut International Arts Festival

    2025

  • Award of Recognition

    BIAF — Beirut International Arts Festival

    2026

Skills

Field skills

  • Marketing
  • Editing
  • Photography
  • Videography
  • Audiovisual Production
  • Public Relations
  • Advertising
  • Digital Marketing

Tools

  • Adobe Premiere
  • Avid Media Composer
  • Adobe Photoshop
  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint

Languages

  • English
  • French
  • Arabic

Fluent — strong written and verbal in all three.

Qualifications & Strengths

  • Advanced Microsoft Suite proficiency; quick to master new technologies
  • Trilingual communication (English, French, Arabic)
  • Video editing in Adobe Premiere and Avid Media Composer
  • Visual content creation in Adobe Photoshop
  • Strong at prioritizing, working under pressure, and managing multiple deadline-driven projects
  • Effective public speaking and presentation skills
  • Strategic use of social media platforms